David has held senior management and directorship positions within the franchise automotive industry for over 40 years, representing renowned manufacturers such as Audi, Vauxhall, Toyota, and Chevrolet. Throughout his career, he has accumulated extensive experience in strategic planning, operations management, and team leadership, enabling him to drive growth and enhance performance across various franchises.
Having known and worked alongside Pete, our Founder, for more than three decades, David has witnessed first-hand the challenges Pete encountered regarding his health. He has observed Pete’s remarkable transformation, which was made possible through his dedication and years of suffering and research, which brought his understanding to PEMF. Pete’s belief in its benefits, along with his commitment, served as the catalyst for the establishment of PEMFiT.
David has completed all training programs with Pulse PEMF Professional, the Association of PEMF Professionals (AOPP), and he is an Associate member of the Association of Coaching (AC).
Beyond his professional commitments, David is a devoted family man. Although his son and daughter are now adults pursuing their respective careers, one as a commercial pilot and the other as a teacher, he remains committed to providing them with the loving support they need.
In addition to his family life, David is a passionate sportsman who enjoys a variety of physical activities, including golf and regular participation in fitness classes at his local gym. However, running holds a special place in his heart; he has been an avid runner for over 25 years and regularly participates in half marathons.
David’s strong work ethic and people-centred approach have significantly contributed to his success throughout his career. At PEMFiT, he finds immense fulfilment in his role, as it allows him to give back to the community and help others discover the support, they need to lead more energised and fulfilling lives.